It is a Clear Path

Know Your Business Strategy…

Any successful business must have a sound strategy that is focused and outlines how to best achieve its goals. A strategy must identify what your business accomplishes and who is the beneficiary. Understanding these two things will lay the groundwork for completing your business strategy and ultimately how your business will MARKET.

Be aware of how Marketing is differentiated from Advertising…

When specifying how your business will market, it is essential to realize there is a difference between marketing and advertising. Marketing is the plan your business puts in place for how you will promote and the techniques you will use to sell your products and services. Advertising is a specific, paid, persuasive announcement made by your business through a particular method of communication. In short, marketing identifies what makes your business unique and how this will be communicated to your desired customers and advertising is a single component of the marketing process, communicating a specified message through a specific medium.

Know your ad venture…

In a marketing plan it is beneficial to know the value of each individual advertising campaign and what impact it is intended to make on your business. This is done though PLANNING the ad campaign to appeal to your target market. DESIGNING advertisements that are creative and in line with your message is one key to its success. Additionally, it is vital that you devise advertising campaigns that can be MONITORED – that is by tracking exactly who has viewed the ad and how many customers it inspired.  Lastly, conduct a POST MORTEM by assessing the success of the ad by reviewing who saw the ad and the customers it created. The analysis is valuable to determine if the ad was worthwhile.

Understand your value and REPEATING it…

Having the knowledge of the demographics of who patronizes your business and what it is that they value about your products and/or services is invaluable in developing your advertising methods. When your clients have a need for your business, they will buy from your business, so make this need apparent in how you market. When you have nailed down what your target customers value about your business and how they need what your business offers, the next step is to REPEAT, REPEAT, REPEAT, so that your business stays at the forefront of your customers minds.

Keep it simple…

The most effective way to market is to keep the messages you advertise simple, easy to understand, and in support of your business’ position. When your business understands how to do this, it will be easy to repeat your message and become prevalent amongst your customers.

Keep it current…

With the rapid pace of technological evolution, it is vital that you do not let your business fall behind! Keeping pace with this change will help grow your business and allow your business to be reached by a growing number of clients. By using tools such as Twitter and Facebook, social media can be used by customers and potential customers to increase exposure to your business. Becoming an active blogger and having a modern website will also boost the status of your business and make it accessible. In addition, through the use of these technologies you will be better able to track and monitor how interested customers are by using tools such as Google Analytics and Google Alerts which can provide you with necessary information on when and where your business was searched or mentioned. Staying current with your marketing strategy will keep you front and centre among your business’ clientele.

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